Andrew Li profile
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Hi, I'm Andrew 👋

I'm a product designer with a passion for bringing clarity to complex problem spaces, creating intuitive experiences that drive meaningful business results. 

My industry experience spans fintech, healthcare, education, digital commerce, and fashion. I've collaborated with leading brands like Wise, Pfizer, AbbVie, and Ralph Lauren.

As a designer at Greenphire, I shaped the strategic design vision across 2 large payment platforms for clinical trial patients and sites, optimizing for user retention and product expansion.

 

Work Highlights

💵 Led an end-to-end redesign and modernization of a legacy payment platform for clinical trial patients, unlocking new growth opportunities 

📊 Introduced data visualization reporting to the industry-leading payment platform for clinical trial sites, empowering better financial decision-making 

🏫 Refactored the information architecture and navigational patterns in a K-8 curriculum web app to support district-wide implementation 

🎗️ Designed 3 digital platforms to support the launch of a first-in-class lymphoma treatment 

 

View Work Samples

 

🔒 Contact Andrew for Password

 

My Approach to AI

As a forward-thinking Product Designer, I've been experimenting with how to integrate AI into the various stages of my design process--not to replace human insight, but to enhance speed, clarity, and creativity. I treat AI as a thought partner and productivity booster. Below are some of the tools that I've found to be helpful thus far:

✍️ ChatGPT + Claude - For general writing, ideation, stakeholder communications, product thinking, and content development

📚 Notebook LM + Perplexity - For research, knowledge organization, and fact-checking

📝 Granola + Supernormal - For meeting transcriptions and research synthesis

🎨 Lovable + Magic Patterns - For rapid ideation and concept prototyping

🖼️ DALL-E + Firefly - For unique image generation

 

View Andrew's CV

 

Side Projects

⌨️ In my spare time, I also design custom hardware for luxury mechanical keyboards, which have generated over $700k in revenue.